How to Make a Podcast People Love with Zane Ewton S2 Ep5

Welcome to Be a Bigger Fish, the podcast that explores the power of podcasting.

We're in Season 2 of Be a Bigger FIsh, which is dedicated to exploring in-house podcasts for companies, brands and institutions.

The star of this episode is Zane Ewton, a multi-talented internal communications consultant.

Zane is currently working for Arizona Public Service, the state's largest electric facility. In collaboration with his colleague Michelle, they launched an in-house podcast with a view to giving a voice to the unsung heroes of APS, while helping the whole company raise the bar on business acumen.

The podcast has become something the workforce of APS loves and, as Zane points out, who ever said they love your newsletters?

Listen in for some amazing advice on how to get your podcast off to a great start; how to harness your individuality to create something that challenges the norms and how to make a podcast your people will love.